The Challenge

In today’s growing relationship economy women are being called upon to lead in new areas of ministry and the marketplace, yet still represent one of the largest underdeveloped and under-utilized segments of the church.

Department of Labor reports that the women’s labor force growth is expected to increase at a faster rate than men’s in spite of a recent Washington Post study that discovered the majority of women already feel rushed or pressed for time.

Women live with tremendous stress; not only time constraints, but also disconnection from other female relationships and with the impact of major life events like divorce, widowhood, moving, and infertility. Looking at the 22% drop in church attendance as well as the decline in volunteering further confirms the stress on women.

In order to address these issues some organizations have chosen to offer quality motivational conferences, but motivation without tools, training, or accountability leads to frustration and momentum for change is often lost. Unfortunately no marketing data for reaching Christian women or knowledge of their needs exists. Most business books and seminars are written for men, which compartmentalize learning, and fail to address the holistic lives of women.